This is the logo for the London 2o12 Olympics. When I first saw this logo I was inspired by the bright vibrant colors pink and yellow. Also what I found interesting was the organic shapes within the logo. I really think the designer created this logo to grasp a younger audience because the choice of bright colors seem modern and hip. I think that this is a good logo but it could be a little better if they used less shapes. It kind of looks like asian lettering which is a little confusing because the location the olympics was being held that year was in london. The designer might should have used some characteristic that represents London.