Nike Push

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The advertisement campaign is for Nikes concept of push trainning. The bold bright typography over a photograph captures the eye right away. The youthful dynamic of a photo of two figures playing an arcade game expressing the feeling of competition. The neon green “Push” type os bold and playful. Along the side of the type is the nike  check emblem. This draws in a young nike customers, who want to compete and have fun at the same time.

Resource: http://talent.adweek.com/gallery/Nike-Push/676003

 

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